Shopify Abandoned Cart Recovery Automation
Recover 15–25% of abandoned carts with a smart 3-touch email and SMS sequence.
What is this automation?
Abandoned carts are one of the biggest sources of lost revenue for any ecommerce store. On average, 70% of carts are abandoned. This automation recovers those sales automatically using a personalised multi-touch sequence.
The Problem
Your customers add products to cart, get distracted, and never return. You have no system to win them back, and every abandoned cart is money left on the table.
The Solution
An automated sequence that detects abandoned carts, waits 1 hour, then sends a personalised email. If no purchase, a follow-up SMS with a discount fires 24 hours later. The workflow stops the moment the customer completes their purchase.
Step-by-step workflow
Cart Abandonment Detected
Shopify webhook fires when a cart is abandoned after 60 minutes of inactivity.
Wait 1 Hour
Give the customer time to return naturally before reaching out.
Send Email #1
Personalised email with cart contents, product images, and a CTA to complete purchase.
Check for Purchase
If the customer has purchased, stop the workflow.
Wait 24 Hours
If still no purchase, wait 24 hours before the next touch.
Send SMS with Discount
Text message with a 10% discount code and a direct link to their cart.
Tag as Recovered or Lost
Log the outcome in your CRM for reporting.
Tools used
What you can expect
Related automations
Want this automation built for you?
We'll set up the entire workflow — integrated with your tools, tested, and ready to go. Typical turnaround: 2–5 business days.